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The Numbers Game: Quantifying the Impact of Interior Design on BTR Occupancy Rates

Let’s talk brass tacks, shall we? As a property developer dipping your toes into the Build to Rent (BTR) waters, you might wonder: "Does interior design really affect my bottom line?"


Spoiler alert: It absolutely does.


Picture this: Two identical BTR buildings, side by side. One's interiors are thoughtfully designed, the other's... not so much. Fast forward six months, and the well-designed building is nearly full, while its neighbour struggles with vacancies.


Sounds far-fetched? It’s not. Let’s break it down:


First Impressions Matter

When potential tenants step into a BTR property, they’re not just seeing walls and floors; they’re imagining their lives there. A welcoming lobby, stylish common areas, and carefully designed flats can transform that initial impression into a desire to stay. Interior design goes beyond just aesthetics—it's about creating spaces that people can envision themselves living in.


Keslake Place - Communal Area by Ademchic

The Instagram Effect


In today’s social media-driven world, a picture-perfect interior is worth its weight in gold. Tenants love sharing their beautiful living spaces online, essentially providing free marketing for your property. One eye-catching design feature can lead to countless shares, likes, and potential new tenants.


Retention is the New Acquisition and Boosts BTR Occupancy Rates


It’s not just about getting tenants in; it’s about keeping them. Properties with well-designed interiors and amenities report lower vacancy rates. In fact, a study of seven BTR schemes found an average vacancy rate of just 5.2%, with the best performers achieving rates as low as 2.3%.


The Premium Factor


Quality design doesn’t just fill flats; it commands higher rents. BTR developments with standout interiors can often charge more than comparable properties in the same area. In fact, strategically placed BTRs in sought-after corporate neighbourhoods have provided up to 38% better yields than the local Private Rented Sector.



So, What’s the Takeaway?


Investing in quality interior design isn’t a luxury—it’s a smart business move. It’s about creating spaces that don’t just house people, but inspire them. And inspired tenants? They stay longer, pay more, and become your best advertisers.


Remember, in the BTR game, good design isn’t just about making a space look good—it’s directly tied to occupancy rates, tenant retention, and your overall return on investment. The numbers make it clear: prioritising interior design in your BTR project is an investment that pays off in the long run.



If you require assistance with BTR design, please do not hesitate to schedule a call with Ademchic. We would be delighted to discuss your needs and explore potential solutions that align with your goals.

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